Yakov Kupfer is a Partner at Phigora, where he specializes in buying and selling luxury watches. With over a decade of experience in the industry—beginning in his teens—he brings deep market knowledge and a strong focus on value and authenticity.

He studied in yeshiva and holds a rabbinical degree, which shaped his ethical approach to business and commitment to treating every client with honesty and respect. His authority in the watch world comes from both long-standing experience and a careful, hands-on approach to evaluating timepieces.

Yakov’s journey into the watch world began through a close friendship with the co-founders of Phigora, who introduced him to the craftsmanship, value retention, and emotional significance behind luxury watches.

Today, what drives Yakov is the opportunity to connect people with their dream watches. Whether it’s helping someone acquire a meaningful piece or guiding them through a sale, he finds fulfillment in delivering both excitement and security. His process is grounded in careful research and thorough evaluation, ensuring each watch is accurately valued and every deal is transparent.

At Phigora, he focuses on thorough evaluation and fair pricing, guided by trust, integrity, and attention to detail. His long-term vision is to help build a more transparent and ethical luxury watch industry where clients can buy and sell with full confidence.