George Fatakhov is the co-founder of Phigora and serves as Head Buyer, responsible for curating a refined selection of luxury timepieces that balance quality, desirability, and long-term value. His role sits at the intersection of acquisition and sales — ensuring every watch sourced not only meets the highest standards, but also resonates with collectors and clients.

With a background as an attorney and over 12 years in the watch industry, George brings a disciplined, analytical approach shaped by early entrepreneurship, including co-founding a tech company and scaling a watch business that sold thousands of pieces on eBay.

His expertise lies in identifying value early—whether in pricing, resale potential, or emerging trends—and buying luxury watches at the right time. This insight drives Phigora’s focus on quality over quantity and adapting to market shifts.

Phigora’s mission is to build lasting value within the watch community through growth, precision, and trust. The company is committed to reliability, integrity, and a responsive client experience grounded in respect for collectors and craftsmanship.