Rolex-Speak: A Reference Guide to Rolex Specific Terminology
In addition to iconic watches, celebrity endorsements, and being the most powerful luxury brand in the world, Rolex culture has something else—its own lexicon. Masters of marketing, Rolex has coined a slew of their own terminology to differentiate themselves from the competition. It’s not rose gold, it’s Everose gold. It’s not ceramic, it’s Cerachrom. Plus, Rolex enthusiasts have carried on the tradition by creating their own nicknames and labels when referring to specific watches and design traits. Read on to brush up on your Rolex speak.